THE DORITO EFFECT by Mark Schatzker

Posted on April 17, 2015 in Book Launches
THE DORITO EFFECT by Mark Schatzker

The Dorito Effect is a book that explores the relationship of flavor in the obesity epidemic, and argues that we need to grow better tasting food. Simon & Schuster will publish the book on May 5, 2015.

Read Mark’s Wall Street Journal article to get a taste:
http://www.wsj.com/articles/how-flavor-drives-nutrition-1428596326?tesla=y